Small Business Growth
Practical marketing decisions for owners of shops, clinics, schools and local brands.
Small Business Growth
Digital marketing for pharma companies in India: what you can and cannot do under UCPMP 2024
How pharma, nutraceutical and medical device companies in India can market online within UCPMP 2024 and drug advertising law, with practical channel ideas.
Read article →
Small Business Growth
10 benefits of social media marketing for your business (with real examples)
Ten practical benefits of social media marketing for small and local businesses in India, with examples, plus the limits worth knowing before you start.
Read article →
Small Business Growth
How to choose a social media agency: 12 questions to ask first
Before you hire a social media agency, ask these 12 questions about content, approvals, ownership, reporting and contracts, and watch for the red flags.
Read article →
Small Business Growth
What does social media marketing cost in India? A plain breakdown
What you pay for in social media marketing in India: content, video, management, ad spend and reporting, and how to set a budget that fits.
Read article →
Small Business Growth
WhatsApp Business for small businesses: a practical setup guide
How Indian shops, clinics and service businesses can set up WhatsApp Business: profile, catalogue, quick replies, labels, status and broadcasts.
Read article →
Small Business Growth
School marketing for admissions: using social media to win parents' trust
How Indian schools, play schools and coaching institutes can use social media, Google and WhatsApp to win parents' trust in admission season.
Read article →
Small Business Growth
AI ads for small businesses: how to use automated campaigns without wasting money
How AI-powered ad campaigns on Meta and Google work, when they suit Indian small businesses, and the setup and creative that stop them wasting money.
Read article →
Small Business Growth
In-house designer vs agency: the real cost for an Indian small business
Hiring a full-time graphic designer or using an agency? A fair cost comparison for Indian small businesses, with a worksheet for your own numbers.
Read article →
Small Business Growth
Digital vs traditional advertising: how to choose the right mix
Newspaper inserts, hoardings and radio versus social media, Google and online ads: an honest comparison for Indian businesses and how to choose a mix.
Read article →
Small Business Growth
How social media helps small businesses grow (and why they need it now)
How social media helps small businesses grow, why they need it now, and seven concrete ways it brings customers, with what to post and how to measure each.
Read article →
Small Business Growth
How to turn your small business into a brand with social media
A practical, step-by-step way for Indian small businesses to become a recognised brand on social media: identity, voice, content pillars and consistency.
Read article →
Small Business Growth
Using social media for business growth: a practical playbook
A practical playbook for using social media to grow an Indian business: funnel stages, content for each stage, WhatsApp follow-up and monthly review.
Read article →
Small Business Growth
Marketing services for small businesses: which ones to pay for first
Marketing services for small businesses in India: which to start with, what can wait, what each typically includes, and how to match them to your business.
Read article →Want this done for your business?
Tell us what you sell and where. We will review your current social media and Google presence and send practical next steps within one business day.